So Apple released news today that Aperture is no more.1 You’d think they’d have learned after the Final Cut Pro mess and the iWork mess how to make these announcements. John Gordon captures well what they should have done. I think users understand that Lightroom kicked Aperture’s butt and that sales were decreasing. I think they understand that sales have dropped to near nothing with nearly all pros having already left. What they can’t accept is Apple trying to hide the news by announcing it via Jim Dalrymple’s blog with nothing prepared. Again, you’d think they’d have learned by now.
All they had to do was have Tim Cook come out, announce that because of low sales they aren’t going to be major new releases but that Apple would continue maintenance releases. Further they announce this as they have a new version with the export features so people can move to Lightroom. Trying to get metadata not to mention projects and smart albums into Lightroom is a nightmare according to those who’ve tried. The issue isn’t Apple killing a dying product.2 Rather the issue fundamentally is why people should trust Apple with their data when they’ve pulled this three times in a row.