There’s an interesting story in today’s MacRumors. It talks about how Apple is hiring genre experts to help program their iTunes Match Stations. This is in contrast with how many other services work. I’m sure there’s still going to be a lot of algorithms at work, but I’m most interested in this as a pretty significant change of strategy for Apple. One of the big complaints many made of Apple’s initial approach to Maps was that they tried to use code to solve everything. Apple’s always been a very lean company. Contrast this with Google and their approach to mapping. It was often a brute force method involving thousands of people doing data entry and checking that data.
Now it’s too early to say this is a huge change of strategy by Apple. But it gives one hope. I’ll be even more hopeful if we start seeing significantly better data in Maps. There was a burst of activity last October and then I’ve seen few improvements since.